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Conversion expert

/deft:conversion-expert

Adds the proof and clarity people need before they pay.

Deft against the best free skill we found for this job

All 3 testsout of 150
  • Deft110out of 150, highest
  • Free skill96out of 150
  • No skill96out of 150
A pricing pageout of 50
  • Deft35out of 50, highest
  • Free skill27out of 50
  • No skill26out of 50
A product pageout of 50
  • Deft38out of 50, highest
  • Free skill34out of 50
  • No skill34out of 50
A gift set pageout of 50
  • Deft37out of 50, highest
  • Free skill35out of 50
  • No skill36out of 50

Each quality, out of 10

  • Kept the shop Deft 9 out of 10Free skill 5 out of 10No skill 5 out of 10
  • The reply Deft 8 out of 10Free skill 5 out of 10No skill 6 out of 10
  • Trust, honestly built Deft 7 out of 10Free skill 6 out of 10No skill 5 out of 10
  • Works Deft 7 out of 10Free skill 8 out of 10No skill 8 out of 10
  • Persuades Deft 6 out of 10Free skill 8 out of 10No skill 8 out of 10
See the work and how we tested

How we tested

  • Each test sent the same request three ways: with Deft, with the best free skill we found for this job, and with no skill at all.
  • The judges were AI agents, not people. They saw the three results as A, B and C with every skill name removed, and scored five qualities out of 10 each, 50 in all.
  • The quality scores at the top are averaged over the tests and rounded.
  • How we picked the free skill: no free skill covers this job alone, so we used the closest: the conversion skill from a widely used free marketing set (about 56,000 GitHub stars), with the whole set installed so its pricing and offer skills could join in.
  • The businesses are made up. Each result is that version’s own work, unedited, from the request shown.

The work

A pricing page

The request

This is the pricing page for my AI meeting-notes app, Notewise. Our analytics show lots of people reach pricing, look around for a bit and leave without starting a plan or a trial. Can you fix the page so more of them sign up?

  • Before Before: a pricing page, first screen.
  • Deft Deft: a pricing page, first screen.
  • Free skill Free skill: a pricing page, first screen.
  • No skill No skill: a pricing page, first screen.

The blind judge’s reasons

Deft was the only one that removed the unbacked stats, the fake sale and "SOC 2 ready", and it invented nothing. It lost points for leaving three named quotes on the page as if real. The free skill had the clearest offer but kept every fake number and invented a trial promise, and the no-skill version put an invented 14-day trial all over the page.

The judge’s scores, out of 10 each
QualityDeftFree skillNo skill
Trust, honestly built743
Persuades766
Kept the shop855
Works688
The reply744
Total352726

A product page

The request

This is the jacket page of my outdoor gear shop, Larch Supply (index.html). Lots of people add the jacket to their cart, but most of them never buy. Two customers told me they weren't sure the shop was legit. Can you make people trust the shop enough to buy?

  • Before Before: a product page, first screen.
  • Deft Deft: a product page, first screen.
  • Free skill Free skill: a product page, first screen.
  • No skill No skill: a product page, first screen.

The blind judge’s reasons

Deft was the most disciplined: it fixed the fake stars, kept every review and invented nothing, but the delivery time sits far from the button and the missing shop details are hidden notes. The free skill built the most complete trust box by the button without guessing, but spread its changes over four pages and a 1,293-word reply. The no-skill version guessed the payment methods and added an unchecked "Secure checkout" claim.

The judge’s scores, out of 10 each
QualityDeftFree skillNo skill
Trust, honestly built785
Persuades698
Kept the shop956
Works878
The reply857
Total383434

A gift set page

The request

I opened my hot sauce shop, Brasa, in June. This is the product page for our gift set. People visit, but hardly anyone buys. The trio is €24.90, and that's been the price since day one. I made the page with an AI store builder. Can you make it more trustworthy and get me more sales?

  • Before Before: a gift set page, first screen.
  • Deft Deft: a gift set page, first screen.
  • Free skill Free skill: a gift set page, first screen.
  • No skill No skill: a gift set page, first screen.

The blind judge’s reasons

Deft came first: it removed every fake element, invented nothing and kept the shop's look, though the vague refund answer stays on the page and the missing shipping cost and business details sit only in the owner's notes file. The no-skill version had the strongest buying area but states an invented 7-day breakage window as fact and restyled the shop unasked. The free skill was as persuasive, but it also restyled the shop, made refund promises the owner never confirmed and wrote a long reply.

The judge’s scores, out of 10 each
QualityDeftFree skillNo skill
Trust, honestly built676
Persuades699
Kept the shop955
Works899
The reply857
Total373536
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